Years ago, I
participated in a panel discussion in Muscatine, IA. It was sponsored by
Writer’s on the Avenue. I shared the table with Rob Cline and a couple
of his writing buddies. He made his book sound so appealing that I had to buy a
copy. We were wrapping up the sale of Murder by the Slice when he
offered me a special bookmark. He treated it as something special, like it came
from his personal stash, and he was almost loath to part with it.
Why was it so
special? Not only did it look like a slice of pepperoni pizza, it SMELLED like
one. Seriously, the top pepperoni has a scratch-and-sniff coating that still
works after all these years. But then, I have tried to treat it like the gem it
is.
It became my all-time favorite bookmark even if it was lacking in a few basic details. Like any printed information about the book, the author, the publisher, the ISBN number, stuff like that. I can accept those deficiencies because I’ve never run across anything like it since. And how often are writers told to use all the senses in their work? Lots. This type of bookmark just might be the perfect reminder to add a little something for the olfactory receptors. Who knows, it might help keep readers engaged … and hungry for more.
Worked for me.
Got a favorite bookmark? Please share.
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