Recent Marketing Information from a Mystery Convention

 

This information came from the back cover of Glass Houses, a Thriller/Sci-Fi book by Madeline Ashby I picked up at Bouchercon 2024 Nashville. I thought it was interesting and possibly useful for potential promotional purposes.

 

“MARKETING CAMPAIGN

-Author events

-National print and online publicity campaign

-Bookstagram and Book Tok influencer campaign

-Dedicated social media campaign, including sweepstakes, social media posts, and exclusive content reveals

-Early-reader review campaign, including NetGalley, Edelweiss, and Goodreads

-ARC mailings to booksellers, librarians, media, and industry bigmouths

-Special promotions tied to major conventions and festivals [Bouchercon!]

-Library marketing campaign

-Newsletter promotion

-Indie Next campaign

-Book club outreach and promotions

-Reading group guide”

 

“FOR MORE INFORMATION, CONTACT:

Tor Publicity, tpgpublicity@tor.com

Agent: Sally Harding, CookeMcDermid Literary Management”

 

And YES, I wrote reviews for this book for Goodreads and Amazon.