The saga of
the orange “Crush” pencil stub or the review of Book Marketing Basics, either
way you look at it, there’s a valuable marketing tool here.
I’ve known
that marketing was Jodie Toohey’s passion since the first time I laid eyes on
her. It was at a 2008 launch event for Crush
and Other Love Poems for Girls and everything had an orange theme. I picked
up an orange pencil. There wasn’t much left of that pencil after my husband
used it for a carpentry project, but I saved the nub all these years. Printed
on that four-inch piece of orange wood is “CRUSH” and a web address. I’ve kept
it because it was, and still is, a valuable reminder of the essence of
marketing: getting your name and your product out into the world, and letting
people know how to find you.
Book Marketing Basics: The 5 Ps; Applying the Fundamentals
to your Book is Toohey’s latest book. I was thrilled to receive a
free early copy so I could provide a review. I have watched Toohey hone her approach
to marketing by leading traditional classes, holding multi-day workshops, and experimenting
with online avenues for instruction. She’s always made her educational tools
interactive and relevant.
My favorite
chapters from Book Marketing Basics:
Developmental
Editing—a great money saving idea that’s easy to implement.
Line or Copy
Editing—offers solid examples to help your writing.
Copyright—or
now not to stress out about protection.
What To
Charge? & Discounts—numbers are always important for the bottom line.
There are
too many chapters on where to sell and how to promote to list them all
separately.
I found
things I knew and needed to be reminded of, plus new things I’d like to try
out. There are tips for saving money and advice on spending your money wisely. Throughout
is the mantra of knowing your readers and connecting with them either in person
or online. The list of resources at the end of Book Marketing Basics is
a gem all by itself.
As a writer, I started out at the lowest level and I sure wish this practical resource book had been there for me.
As a writer, I started out at the lowest level and I sure wish this practical resource book had been there for me.
Pretty good list for marketing tool. My Web Development Services in Canada
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Love how fun your writing style is and how simply put the techniques are done.The tips you suggested are really worth applying for content marketing.
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