Monday, March 18, 2019

Valuable Marketing Tool

The saga of the orange “Crush” pencil stub or the review of Book Marketing Basics, either way you look at it, there’s a valuable marketing tool here.

I’ve known that marketing was Jodie Toohey’s passion since the first time I laid eyes on her. It was at a 2008 launch event for Crush and Other Love Poems for Girls and everything had an orange theme. I picked up an orange pencil. There wasn’t much left of that pencil after my husband used it for a carpentry project, but I saved the nub all these years. Printed on that four-inch piece of orange wood is “CRUSH” and a web address. I’ve kept it because it was, and still is, a valuable reminder of the essence of marketing: getting your name and your product out into the world, and letting people know how to find you.

Book Marketing Basics: The 5 Ps; Applying the Fundamentals to your Book is Toohey’s latest book. I was thrilled to receive a free early copy so I could provide a review. I have watched Toohey hone her approach to marketing by leading traditional classes, holding multi-day workshops, and experimenting with online avenues for instruction. She’s always made her educational tools interactive and relevant.

My favorite chapters from Book Marketing Basics:
Developmental Editing—a great money saving idea that’s easy to implement.
Line or Copy Editing—offers solid examples to help your writing.
Copyright—or now not to stress out about protection.
What To Charge? & Discounts—numbers are always important for the bottom line.
There are too many chapters on where to sell and how to promote to list them all separately.

I found things I knew and needed to be reminded of, plus new things I’d like to try out. There are tips for saving money and advice on spending your money wisely. Throughout is the mantra of knowing your readers and connecting with them either in person or online. The list of resources at the end of Book Marketing Basics is a gem all by itself. 

As a writer, I started out at the lowest level and I sure wish this practical resource book had been there for me. 


  1. Pretty good list for marketing tool. My Web Development Services in Canada
    business is startup period, I need some promotional activities for product reach. So I use the Apptivo, this tool helps to improve my product reach and business growth.

  2. Love how fun your writing style is and how simply put the techniques are done.The tips you suggested are really worth applying for content marketing.

    Nowadays everyone uses mobile and social media. social media play very important role in online marketing services, you can increase your traffic and also generate through social media platform.