Friday, November 20, 2015

Start the Launch Party

When I enrolled in the Midwest Writing Center’s marketing workshop series lead by Jodie Toohey, the Wordsy Woman, I thought I knew a little something about promotion, sales, and social media presence. The operative word here is “little.”
After the six sessions of intensive presentations and HOMEWORK I can positively say, “I now know a lot more.”

Before, I would have had my launch party and then…?

I would have been hard pressed to have any kind of plan of action outside a press release.

Knowing what to do next. Who to talk to about reviews. Where to investment my time and money. How to handle all the things that needed some preparation and lead time to make happen in an organized and beneficial manner. When I should pace myself and think realistically about just what I could do to connect to my potential readers. These topics were well covered over the course of two months.

“Realism” is another operative word. I got a dose of that as I completed my writing assignments, filled out my worksheets and charts, and thought about how I’d answer probing questions about my target reader.

I came away with resources to tap into and ideas to try. I plan to budget, schedule, and keep in touch. There is a wealth of information out there and it’s good not to have to navigate those waters alone.

The best part: a book launch still starts with a PARTY! 

Launch v. > (launch into) begin (an enterprise) or introduce (a new product).    From the OED

Party n. (pl. parties) 1. a social gathering of invited guests, typically involving eating, drinking, and entertainment.    Also from the OED

I plan to serve meatballs at mine.

No comments:

Post a Comment